Teremana Tequila

Teremana is a small-batch tequila founded by Dwayne "The Rock" Johnson, rooted in tradition and made in the highlands of Jalisco, Mexico; known for its approachable flavor and commitment to its handcrafted process. It quickly became the fastest growing spirits brand in history. As part of the marketing team, I worked across brand strategy, partnerships, events, on/off premise programming and community engagement to help build and scale the brand. It was a fast-paced, dynamic environment where every move shaped how Teremana showed up in the world.